Peculiar Coffee Co. is a mobile coffee company based in Lansing, Michigan. They needed a brand identity that reflected their philosophy of being "distinctive in nature."
The desired outcome was branding that was warm eclectic in style, speaking to free spirits and those who explore the world to the beat of their own drum. Peculiar Coffee Co. is a home for anyone who needs one, a source of belonging, and above all, a celebration of being "peculiar."
