Hi! I'm the Creative Director at Fractional Law Firm CMO, a startup legal marketing agency, where I help law firms and attorneys with their branding and content marketing strategy.
I have 10+ years of digital marketing experience, with a focus on social media strategy and content creation. I hold a bachelor's degree in advertising with a minor in psychology from the University of South Carolina (Go Cocks!). My heart belongs in the Sunshine State, so I recently returned home to Florida to work remotely.
To give you an idea of what we're working with: I taught myself how to code in 7th grade so I could make my own Xanga layouts. I'm that ridiculous friend making everyone wait to eat brunch so I can stand on the chair and take an aerial photo for the 'gram.
I firmly believe any problem can be solved with some combination of a thesaurus, a chocolate chip cookie, and a passport.
Skills
SOCIAL MEDIA
Content creation for Facebook, LinkedIn, Instagram, X and TikTok. Editorial calendars + scheduling. Paid social campaigns. Custom photography. Community management. Sprout Social. Analytics + reporting.
WEBSITE CONTENT
Working HTML/CSS knowledge. WordPress and Sitecore content management systems. Website project management. Content creation and maintenance. Google Analytics.
DIGITAL PHOTOGRAPHY
Photography for social media and events. Nikon D5000. Preference for natural light portraiture. Lightroom. Post-production.
COPYWRITING
Print, radio, digital, outdoor, social media, blogs, web, email. Headlines, taglines, body copy, event names. Copyediting. Proofreading. AP style. You want a word for it, I've got it.
GRAPHIC DESIGN
Adobe Creative Suite. Digital design. Print campaigns. GIFs. Social media content. Web design. Production design.
UX DESIGN
User research. Wireframes. Site maps. Prototyping. User testing. Balsamiq. InVision.