Developed Life Happens' first-ever annual report for the organization to demonstrate nonprofit impact to board and insurance company partners.
In 2022, Life Happens focused on reaching more Hispanic Americans with the message that getting life insurance is an easy decision to make for the ones you love. This was accomplished through:
- a collaboration with Roselyn Sánchez as the first bilingual spokesperson for Life Insurance Awareness Month
- a supplemental report of the Barometer Study focused specifically on the Hispanic market
- new content released for Hispanic Heritage Month with more resources than ever available in Spanish
- work with Hispanic artists and content creators, and more.
- a supplemental report of the Barometer Study focused specifically on the Hispanic market
- new content released for Hispanic Heritage Month with more resources than ever available in Spanish
- work with Hispanic artists and content creators, and more.
Date: 2022
Client: Life Happens
Skill: Content marketing, copywriting, reporting
Awards: The Communicator Awards 2024, Award of Excellence, Annual Report - Non-Profit
