Life Insurance Awareness Month (LIAM), created and coordinated by the nonprofit organization Life Happens, takes place every September to remind Americans about the importance of life insurance for their financial security.
In 2023, Life Happens celebrated the 20th anniversary of LIAM with the campaign message, Life Insurance: For Anyone Who Lives. We focused specifically on reaching more single parents with the campaign, using owned research, influencer partnerships and content creation to maximize our reach.
We also activated our network of insurance company members and insurance professionals to help share the campaign message, focusing on our 20th anniversary as a cause for industry celebration and unification.
Date: 2023
Client: Life Happens
Skill: Integrated marketing campaign, social media, copywriting, graphic design, influencer partnerships
Awards: The Communicator Awards 2024, Award of Excellence, Integrated Campaign
