Life Insurance Awareness Month (LIAM), created and coordinated by the nonprofit organization Life Happens, takes place every September to remind Americans about the importance of life insurance for their financial security.
In 2022, Life Happens specifically focused on reaching more Hispanic Americans during LIAM. We collaborated with actress, producer, proud Puerto Rican and mother Roselyn Sánchez as our LIAM Spokesperson. She shared the campaign message: Life insurance—an easy decision. With a bilingual spokesperson, we were able to deliver this message in both English and Spanish for the first time.
We also activated our network of insurance company members and agents to help share Roselyn’s message. Creative campaign assets featuring Roselyn’s message in both English and Spanish reached their audiences in addition to Life Happens’ own 363K+ social media supporters.
Date: 2022
Client: Life Happens
Skill: Integrated marketing campaign, social media, copywriting, graphic design, influencer partnerships
Awards: The Communicator Awards 2023, Award of Excellence, Integrated Campaign, Non-Profit Campaign
